Fall 2011 / Winter 2012

Sky’s the Limit

The Center Strip Gets a Makeover


Photo courtesy of Caesars Entertainment Corp.

The Linq, a vibrant new retail, dining and entertainment experience aimed at attracting Gen X and Y visitors, will have a Bourbon Street vibe and be “the new address for fun on the Las Vegas Strip,” said Gary Loveman, chairman, president and chief executive officer of Caesars Entertainment Corporation, in announcing the $550 million project the company is building.

Construction of the pedestrian promenade and entertainment district will fill a void in the heart of the Strip, giving visitors a walkable urban party hub, said Jan Jones, Caesars Entertainment’s senior vice president of Communications. “[Visitors] want something edgier and hipper. They want to club hop and bar hop.”

And they’ll have plenty of places for that. The Linq, when it opens in 2013, will be made up primarily of bars and restaurants—many with rooftop lounges and patio seating. Some retail will also be mixed throughout the district. But what visitors will notice first is the change to the skyline when the world’s tallest observation wheel gets built behind Flamingo Las Vegas.

Nine feet taller than the Singapore Flyer and 107 feet taller than the London Eye, The Las Vegas High Roller will top out at 550 feet. The wheel will have 28 enclosed, transparent sphere cabins, each holding up to 40 passengers. It will take 30 minutes for the wheel to make one revolution.

The Linq will be constructed across from Caesars Palace. As part of the plans, the Imperial Palace will be renovated and renamed, while O’Sheas Casino will be rebuilt and incorporated into The Linq.

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