On the Strip


The Legend Begins

Caesars Entertainment

How visionary Jay Sarno built an empire. 

Jay Sarno wasn’t very fond of Las Vegas when he made his first trip here in February 1963. He thought it lacked originality—and a ‘wow’ factor.’ Sarno saw the “lack of first-class accommodations as an invitation to do better,” so Sarno built Caesars Palace.

Read all about the history of Caesars Palace and see our top 50 iconic moments: http://blog.caesars.com/las-vegas/vegas-player-magazine/